11 SEO Writing Tips for Writing SEO Content in 2022

?????????????????????????SEO writing is a writing technique that marketers use to boost their website visibility in search engines like Google, seeking to generate more website visitors.

A website with valuable content written for the user and structured for search engines has a much better chance of appearing on Google's first page when a user searches for something related online.

Optimizing your website content is a basic SEO technique many SEO's fail to take full advantage of. 

Today, it is still possible for you to rank your web pages on Google without the need for hundreds of backlinks.

 

For the less competitive niches, great lengthy content fully optimized for Google and humans can still rank page one with just a handful of backlinks or local citations.

In this article, I'll share the strategy I use to write local SEO content that gets found in search engines every time.

How to Write for SEO in 2022?

1. Find the Keywords That Matter Most to you and your Audience 
2. Write SEO friendly URLs
3. Structure your Page Content
4. Write Lengthy Content
5. Use internal & External Links
6. Check for Spelling & Grammar Errors
7. Improve your Page Titles and Meta Descriptions
8. Avoid Keyword Stuffing
9. Write Evergreen Content
10. Update Old Content
11. Think "E-A-T"

Find the Keywords That Matter Most to You and Your Audience

Keyword research is the starting point before you write an article or web page on any topic. You already have a great product or service, and you now need to drive traffic to your website. 

The keywords you select at this point will determine the number of potential website visitors you can reach through all search engines. 

By conducting a thorough keyword research report, you will find high performing keywords and find some easy wins to tackle based on competition volume. 

Write SEO Friendly URLs

Writing SEO friendly URLs makes it easier for search engines to figure out your web pages' topic. 

The perfect anatomy of a URL is one that is short and rich with keywords. 

Best practices for creating your URL is to use a hyphen (-) instead of underscores (_) while removing any stop or break words like "in," "and," "or."

For larger sites, using a simple URL structure to organize your pages will make it easier for users and search engines to allocate your content when they need it.

You can check out Brian Dean's content optimisation strategies.

Structure your Page Content

Keywords still matter for SEO in 2022. Nevertheless, the strategy has changed a lot over the years.

For a perfectly optimized page, you'll need to ensure your target keywords are used in the right areas of your web page. This includes the page title, meta description, h1 tag, h2 tag, and the beginning of the first paragraph.

When writing SEO content, make sure you are making good use of bullet points, bold and italics, and some of your main keywords. Include links and Intra links to organize your page content for users. 

Stick to short sentences and paragraphs to ensure your content is easily readable for both humans and search engines.

Capping your sentences to 20 words and your paragraphs to 3 or 4 sentences long will make it easy for your viewers to scan your content and digest the info quickly.

You can use Yoast or SEMRush to help you when writing your SEO content if you are using WordPress. If you don't use WordPress, then you can use SEM Rush's Google Docs option instead.

Write Lengthy Content

Content length matters a lot. To prove this, all you have to do is look at the statistics. 

Various leading articles, essays, reports and services pages across search engines average at 2000+ words a page. This is a clear indicator that word count does matter.

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Well written and detailed content packed with value for the user is exactly what Google wants and encourages. Without this, there is very little reason for Google to exist. 

Check for Spelling & Grammar Errors

Every article or blog post you create should be proofread by you and another team member for spelling and grammar errors during the draft phase.

 

Most text editors like Google Docs and Microsoft Excel are equipped with spelling and grammar checkers, so you can easily identify errors within your content before you hit the publish button.

To be even more consistent with your content and readability, you can use a tool like Grammarly to assist you while you write.

Improve your Page Titles and Meta Descriptions

The more Google and other search engines advance, the more they will rely on user experience and other user behaviour metrics to score a website page. 

CTR (Click-Through Rates) is already used by Google to indicate how relevant a web page is to a keyword. 

A website will rank higher than its competitors for a specific keyword if it has a higher click-through rate. 

You should do your best to make your titles and description keywords pop and stand out on the first page.

The free tools below will help you quickly gather some creative titles that will improve your click-through rates. These will be ideal for you after using power words and buzzwords to increase your CTR. 

• SEMRush Free title generator
• Hubspot Title Generator
• Tweak Your Biz

Use Internal & External Links

Internal links have many benefits for both you and the user. 

Internal links within your content help your website visitors find the information they are looking for in the shortest time possible.

Including links to your website's other pages helps Google identify which of your pages are the most important on your site. 

Factors such as bounce rate and time on site are just a couple of the behavioural benefits you'll see from internal linking.

External links are links pointing from your web pages to other sites on the web. Linking to credible, relevant resources within your content shows authoritativeness.

Using outbound links within your content to reference your research helps users find further information on the subject, and Google indexes relevant pages online faster.

Avoid Keyword Stuffing

Long gone are the days of stuffing keywords into a page and hiding the text from your visitors. 

These lazy black hat strategies no longer work and will only end up leaving your site being penalized by Google in the future. 

Keep your keyword density low, and be sure to use lots of relevant variations of Keywords. 

To ensure your page is risk-free from search engine penalties, a good rule of thumb is to work off the competitors' averages already ranking page one on Google. 

To do this, you can use the free version of the Website Auditor and run a page report on your content and competitors for your selected keywords.

Once complete, you'll be able to measure metrics such as word count, keyword density, and other popular words related to your content, which you might be missing out on.

Write Evergreen Content

Writing evergreen content is writing content that will stand the test of time and continue to deliver value years from now.

The web is full of outdated content which no longer serves the purpose it once did. A good example of a piece of content would be a news-related article. 

Usually, the pieces lose value with time and can actually damage your site if not updated or removed from the website.

That being said, it doesn't mean that you should never update the page content, which we are about to cover below. A good idea to get the ball rolling is how to update articles or top tips. 

For a full guide on Evergreen content, head over to Wordstream to break down "A Guide to Evergreen Content Marketing".

Update Old Content

Recycling and updating old content on your website can be a quick way to boost your Google listings. 

As Google loves FRESH content, updating posts and pages, and republishing them can drive much faster results than creating new content from scratch. 

Top up your word count, improve your titles, and check for grammar and spelling mistakes you may have missed pre-launch of the post or page. Neil Patel breaks down the system perfectly here.

Think "E-A-T"

EAT stands for Expertise, Authoritativeness, and Trustworthiness and is used by Google to score the quality of a web page's content. 

Although not a huge ranking factor for most sectors EAT is becoming more important as Google grows and algorithms evolve. 

Why does EAT Matter?

Search engines such as Google always want to make sure they are giving their users perfectly correct information. To accomplish this, Google evaluates a page's content along with the creator's reputation.

Google introduced the medic update in 2018, which highlighted expertise, authority, and trustworthiness as vital ranking factors. EAT is important because it guarantees users the right information as well as the highest quality content.

Expertise, Trustworthiness, and Authoritativeness

Google tries to understand each of these categories individually, as follows:

• Expertise: Does the writer of a piece of content have the necessary knowledge and skills in that field?
• Authority: Is this the best person to answer searcher's questions, or are there better options?
• Trustworthiness: Does the source offer truthful and unbiased information in their content?

Here is how you can increase your EAT:

• Establish your authority across the web through guest posts
• Make a comprehensive "About Us" page on your website
• Ensure the information on your site is accurate and unbiased
• Provide a functional contact page through which your users can easily reach you or your staff
• Respond to all reviews, whether positive or negative
• Improve your pages for searcher intent

SEO Writing Conclusion

Content optimisation is overlooked by local businesses and digital marketing agencies. Investing your content can lead to some quick wins. At Local Rank Booster we'll help you optimise your content to get you the best rankings with in the search engines.

For more information about our SEO services call us today on 0161 6695812 or schedule a free SEO consultation.